What you will learn

  • 1

    Module 1 - What is Artificial Intelligence, and how is it used?

    • Lesson 1 - Introduction - What is Artificial Intelligence?

    • Lesson 1 - Module 1 Video - What is Artificial Intelligence?

    • Lesson 1 - PDF Summary - What is Artificial Intelligence?

    • Lesson 2 - Introduction - AI Technology

    • Lesson 2 - Module 1 Video - AI Technology

    • Lesson 2 - PDF Summary - AI Technology

    • Lesson 3 - How AI is being used today

    • Lesson 3 - Module 1 Video - How AI is being used today

    • Lesson 3 - PDF Summary - How AI is being used today

    • Module 1 Quiz
  • 2

    Module 2 - How AI is being used in business

    • Lesson 1 - Introduction to the various industries that already make use of AI

    • Lesson 1 - Module 2- Introduction to the various industries that already make use of AI

    • Lesson 1 - PDF Summary - Introduction to the various industries that already make use of AI

    • Lesson 2 - Introduction - AI and Ethics

    • Lesson 2 - Module 2 Video - AI and Ethics

    • Lesson 2 - PDF Summary - AI and Ethics

    • Module 2 Quiz
  • 3

    Module 3 - Developing your AI strategy and plan

    • Lesson 1 - An introduction to building an effective AI strategy

    • Lesson 1 - Module 3 Video - An introduction to building an effective AI strategy

    • Lesson 1 - PDF Summary - An introduction to building an effective AI strategy

    • Lesson 2 - Building your AI task force and what they should be doing for your project

    • Lesson 2 - Module 3 Video - Building your AI task force and what they should be doing for your project

    • Lesson 2 - PDF Summary - Building your AI task force and what they should be doing for your project

    • Lesson 3 - AI strategy tools

    • Lesson 3 - Module 3 Video - AI strategy tools

    • Lesson 3 - PDF Summary - AI strategy tools

    • Lesson 4 - Measuring ROI of AI using RPA as a use case

    • Lesson 4 - Module 3 Video - Measuring ROI of AI using RPA as a use case

    • Lesson 4 - PDF Summary - Measuring ROI of AI using RPA as a use case

    • Module 3 Quiz
  • 4

    Bonus: 23 AI tools every marketer should try in the new year

    • If the idea of downtime during the holidays is daunting, go check the new bonus chapter with some of the latest AI tools for you and your creative side 🎁